Who We Are
We built 99pk with one straightforward purpose: to give Pakistani users a reliable, transparent and responsible home for sports betting information and live casino entertainment. From Karachi to Peshawar, from PSL T20 finals to ICC World Cup knock-outs — 99pk is designed for the Pakistani fan who takes their gaming seriously.
Our Story
Pakistan has one of the most passionate sports audiences in the world. Cricket runs in the national bloodstream — from street matches in Lahore's old city lanes to packed stadiums in Rawalpindi and Karachi. When the PSL season kicks off, the entire country holds its breath. When Pakistan face India in an ICC tournament, families gather, phones light up and the conversation never really stops.
99pk was built to meet that energy with something equally serious: a proper, professional and responsible online platform. We saw a gap between what Pakistani users deserved — clear information, transparent odds, trustworthy tools — and what was actually available. Too many platforms buried their terms, obscured their fees or simply weren't designed with Pakistani users in mind.
So we set out to do it differently. 99pk is an English-language platform built specifically for the Pakistani market. Every section — from the cricket betting guide to the responsible gambling tools and the KYC walkthrough — has been written and structured with Pakistani users at the centre. We reference familiar payment rails like Easypaisa, JazzCash and Raast not as endorsements, but because we understand how Pakistani users think about money movement. We cover PSL T20, ICC tournaments and international football because those are the markets Pakistani fans care about most.
That focus on the user — rather than on abstract platform metrics — is what defines 99pk and what we are committed to maintaining.
99pk covers the sports and casino experiences Pakistani users actually engage with — PSL T20, ICC World Cups, bilateral cricket series, football, UFC, live dealer tables, slots and instant games.
Mission & Values
Every decision we make at 99pk is guided by a small set of principles that we treat as non-negotiable — from how we write our terms to how we present our odds.
Every bonus has its terms clearly stated. Every fee is disclosed before you commit. Odds are presented without manipulation. We believe users who understand what they're engaging with make better decisions — and that's better for everyone.
Gambling should be entertainment — never a financial strategy or a response to stress. We provide deposit limits, loss limits, session timers and self-exclusion tools because we genuinely believe the right platform actively helps users stay in control.
We don't invent awards, fabricate regulatory endorsements or make promises we can't keep. If we reference a payment method or a sports league, it's for context — we're upfront about what we are and what we're not.
We know Pakistan. We know what it means when a PSL final goes to a super over. We know the cities — Lahore, Karachi, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar. Our platform reflects that understanding in every section.
User data and account security are treated with the same seriousness as financial security. SSL encryption, robust KYC processes, two-factor authentication options and strict anti-fraud procedures protect every account on the platform.
Legal language is simplified without being dumbed down. Our terms, privacy policy and responsible gambling guidance are written so a real person — not just a lawyer — can read and understand them.
Platform Features
We're not just another gambling site. Here's what distinguishes the 99pk experience for Pakistani users.
Built from the ground up for mobile users. Whether you're on an Android handset in Multan or an iPhone in Islamabad, the experience is smooth, fast and fully functional without a desktop in sight.
Follow match action ball-by-ball with live cricket markets, real-time football odds and UFC round-by-round updates. In-play markets are where the real engagement happens — and 99pk keeps you in it.
Real dealers, real tables, real-time streaming. From baccarat to live roulette and Andar Bahar — 99pk's live casino section brings the full experience to your screen wherever you are.
Manage your balance in Pakistani Rupees. Familiar local payment rails are referenced in context throughout the platform. Always check the live cashier for currently supported options and limits before transacting.
Robust identity verification protects the platform and every user on it. Your CNIC or passport is processed through an encrypted HTTPS verification flow — never through unsecured channels. Fraud and AML controls run continuously in the background.
Our support team operates in English and can assist in Urdu for users who prefer their native language. Live Chat and a comprehensive Help Centre are available around the clock — no call centres, no hold music.
Our Pillars
Every feature, every policy and every piece of content on this platform is built on these four foundations.
Clear terms, honest odds and no hidden conditions. What you see is what you get — always.
Deposit limits, loss caps, session controls and self-exclusion — built in, not bolted on as an afterthought.
SSL encryption, verified KYC, two-factor auth options and continuous fraud monitoring protect every account.
Built for Pakistani users, by a team that understands Pakistani sports culture, payment habits and local context.
Our Journey
Building a platform that genuinely serves Pakistani users doesn't happen overnight. Here are the key milestones in 99pk's development — from concept to the fully featured platform it is today.
99pk does not fabricate player counts, payout totals, win statistics or awards. The milestones described here reflect genuine platform development priorities — not invented metrics designed to impress. We believe honest communication builds more lasting trust than exaggerated claims.
Deep analysis of what Pakistani users actually needed from an online betting and casino platform — including payment habits, preferred sports markets and the gaps left by existing platforms.
Mobile-first architecture developed with Pakistani users at the centre. Deep emerald and gold design language chosen to signal premium trust. English-language content strategy locked in from the start.
Identity verification, fraud prevention, AML controls and secure document upload flows integrated before any public launch. Security was never an afterthought.
Cricket, PSL T20, ICC tournaments, football, UFC and live dealer casino sections brought online. Real-time odds feeds and in-play markets activated.
Deposit limits, loss caps, session timers and self-exclusion tools launched platform-wide. Responsible play is not a checkbox — it's a live, functional part of every user's account.
We continue to refine the cashier, expand game categories, improve support response times and update content based on user feedback from across Pakistan — from Karachi to Faisalabad to Peshawar.
Our Commitment
This isn't a disclaimer tucked in the footer. Responsible gambling is a genuine platform-level commitment at 99pk — and it shapes how we build every feature.
Set a maximum deposit amount and a maximum loss threshold directly in your account settings. Once your limit is reached, the platform enforces it — no exceptions, no workarounds. This is one of the most effective tools available and we make it easy to activate.
Set a maximum session duration so you never lose track of time during a game or a live match. Regular breaks reduce the risk of impulsive decisions and help keep gambling in its rightful place — as entertainment, not a compulsion.
If gambling is causing harm, you can lock your account for a defined period — days, weeks, months or permanently. Contact our support team at any time to activate self-exclusion. This service is always available, always free and always immediate.
99pk is strictly for adults aged 18 and above — or the higher minimum required by the operator's license jurisdiction. Being 18+ does not make gambling lawful in Pakistan. Local laws, including Pakistan's Prevention of Gambling Act, 1977, may restrict gambling. Users must understand and comply with applicable local law.
Pakistan has gambling restrictions, including the Prevention of Gambling Act, 1977. The online and remote gambling landscape can depend on applicable legislation, provincial regulations and jurisdictional interpretations. 99pk does not claim to be licensed, approved, regulated or endorsed by the Government of Pakistan, PTA, the State Bank of Pakistan, or any Pakistani authority, financial institution or payment provider. This is general informational context only — not legal advice. Users are strongly advised to seek independent legal advice regarding their specific circumstances before participating in any gambling activity.
Ready to Start?
Explore cricket betting, live casino, PSL T20 markets and more — all in one secure, PKR-friendly platform built with Pakistani users at the centre.
18+ only, or the higher minimum required by the operator/license jurisdiction. Local laws may restrict gambling. Please play responsibly.